It’s also in ours Fashion is in London's DNA

Our Story NEW BEGINNINGS 2010 was not only an exciting year for founders, Darren and Jenny Sidnick, because of the launch of HotSquash, but they decided to take this on having just moved to a new home, had their first child, and both quit their full-time jobs. What started as a small husband and wife team taking orders from their living room in North London, has now evolved into a global business, selling in 60 countries across the world, and stocked with major retailers across the UK and Europe. THE BIG IDEA HotSquash is a London-based brand, taking pride in crafting fashion that celebrates both elegance and comfort. The brand started with the idea of fashion for on-the-go women; maximum style with minimum effort – and the same ethos remains today. HotSquash source easy-care fabrics and work with top designers to ensure that our styles are always on trend, without compromising on comfort. We're equally passionate about offering inclusive sizes, ranging from 8 to 22, ensuring that we cater to every woman. All our styles are also designed with pockets as standard, because who doesn’t love pockets?! MADE IN LONDON HotSquash styles are designed and made locally, right here in North London, reflecting the essence of our vibrant fashion heritage. We create all our styles in the UK, utilising UK manufacturing and fabric suppliers.. This means that not only do we have a full and direct overview of our supply chain, but we make the conscious effort to keep our carbon footprint low. We have a young and dynamic team based in our London Head Office – we may now be an international brand, but our London heritage runs strong in our DNA.

Darren’s Grandfather had a factory on Goodge Street & his Grandmother Blanche owned a clothes shop at 228 Essex Road Garment making has been
in our family for generations.

Sustainibility Statement HotSquash is dedicated to sustainability through waste prevention and eco-design strategies. By consciously sourcing eco-friendly materials, promoting responsible consumption, and keeping production local, we strive to minimize our environmental footprint and create fashion that is both stylish and environmentally conscious. As a responsible fashion brand, we understand the importance of minimizing our environmental footprint. To achieve this, we implement various measures throughout our production process. responsible practices and fostering a sense of community within our supply chain creates a positive ripple effect, inspiring others within the industry to follow suit. As we strive towards a greener and more sustainable future, HotSquash remains committed to supporting local talent, minimising our carbon footprint, and leading by example. Our mission is to deliver fashion that not only makes our customers look and feel great but also aligns with their values, making conscious choices for the betterment of our planet. Together, we can make a lasting impact on the fashion industry and the environment we cherish.

New In AUTUMN
WINTER
24 Whether it’s sophisticated workwear, show-stopping evening dresses, or casual daywear, the HotSquash AW24 collection has something for everyone. Shop now to refresh your wardrobe with pieces designed to last, and made in London. STATEMENT
EVENINGS
Step into the spotlight with our London-made eveningwear collection, where rich hues meet striking silhouettes. BOLD COLOURS
& LUXE PRINTS
Embrace vibrant shades and standout prints that capture the energy of autumn. WORKWEAR
REDEFINED
Our dresses, blazers and jumpsuits move with you, keeping you looking polished from morning meetings to evening events. The HotSquash AW24 Collection is designed to keep you effortlessly stylish, no matter the occasion. From bold colours to classic cuts, our collection features versatile pieces that combine comfort and sophistication, perfect for transitioning through the cooler months.