It’s also in ours Fashion is in London's DNA

Our Story NEW BEGINNINGS 2010 was not only an exciting year for founders, Darren and Jenny Sidnick, because of the launch of HotSquash, but they decided to take this on having just moved to a new home, had their first child, and both quit their full-time jobs. What started as a small husband and wife team taking orders from their living room in North London, has now evolved into a global business, selling in 60 countries across the world, and stocked with major retailers across the UK and Europe. THE BIG IDEA HotSquash is a London-based brand, taking pride in crafting fashion that celebrates both elegance and comfort. The brand started with the idea of fashion for on-the-go women; maximum style with minimum effort – and the same ethos remains today. HotSquash source easy-care fabrics and work with top designers to ensure that our styles are always on trend, without compromising on comfort. We're equally passionate about offering inclusive sizes, ranging from 8 to 22, ensuring that we cater to every woman. All our styles are also designed with pockets as standard, because who doesn’t love pockets?! MADE IN LONDON HotSquash styles are designed and made locally, right here in North London, reflecting the essence of our vibrant fashion heritage. We create all our styles in the UK, utilising UK manufacturing and fabric suppliers.. This means that not only do we have a full and direct overview of our supply chain, but we make the conscious effort to keep our carbon footprint low. We have a young and dynamic team based in our London Head Office – we may now be an international brand, but our London heritage runs strong in our DNA.

Darren’s Grandfather had a factory on Goodge Street & his Grandmother Blanche owned a clothes shop at 228 Essex Road Garment making has been
in our family for generations.

Sustainibility Statement HotSquash is dedicated to sustainability through waste prevention and eco-design strategies. By consciously sourcing eco-friendly materials, promoting responsible consumption, and keeping production local, we strive to minimize our environmental footprint and create fashion that is both stylish and environmentally conscious. As a responsible fashion brand, we understand the importance of minimizing our environmental footprint. To achieve this, we implement various measures throughout our production process. responsible practices and fostering a sense of community within our supply chain creates a positive ripple effect, inspiring others within the industry to follow suit. As we strive towards a greener and more sustainable future, HotSquash remains committed to supporting local talent, minimising our carbon footprint, and leading by example. Our mission is to deliver fashion that not only makes our customers look and feel great but also aligns with their values, making conscious choices for the betterment of our planet. Together, we can make a lasting impact on the fashion industry and the environment we cherish.

AW23 PRESS RELEASE WORKWEAR
THAT
WORKS HotSquash London, has unveiled its highly anticipated AW23 collection, offering a range of work wear that seamlessly combines style and comfort for professionals. With an array of colours and designs, the collection caters to diverse tastes and preferences, making it a must-have addition to any contemporary wardrobe. TECH TALK FUNCTIONALITY
WITHOUT
COMPROMISE The centrepiece of the collection is its emphasis on functionality without compromising on fashion. HotSquash London has managed to strike the perfect balance, presenting professionals with an impressive array of work wear that truly works for them. From office environments to after work drinks, these versatile pieces effortlessly adapt to various scenarios, exuding confidence and sophistication. AW23 PRESS RELEASE LOCAL
PRODUCTION
One of the defining aspects of HotSquash London's AW23 collection is the brand's commitment to local production. Proudly designed and produced in London, each piece in the collection embodies a unique blend of traditional craftsmanship and contemporary fashion. This local touch not only adds to the allure of the collection but also elevates it to a symbol of London's vibrant fashion heritage. TECH TALK PURSUIT
OF
EXCELLENCE HotSquash London's AW23 collection doesn't just focus on aesthetic appeal but also emphasizes quality. Meticulous attention to detail and a dedication to expert craftsmanship are evident throughout the collection, ensuring that each piece is a testament to the brand's pursuit of excellence. AW23 PRESS RELEASE "We are thrilled to present our AW23 collection, which encapsulates the essence of fashion and function. Our goal has always been to empower professionals with elegant yet comfortable work wear that complements their dynamic lifestyles. With our collection, we invite individuals to own a piece of London's fashion history, proudly made in our city," said Darren Sidnick, Chariman for HotSquash London.